Our Philosophy

Our Philosophy

R·U·VED®, Inc. was founded in 1998 by the Sodhi brothers, who came to the United States to share their knowledge of Ayurveda and demonstrate the incredible healing power of traditional and natural medicine.

When they first started their Ayurvedic and Naturopathic practices, they were shocked at how difficult it was to find quality products. They looked everywhere; even trying products from the most reputable sources they could locate in their native India, but they soon discovered that even those products were too contaminated to satisfy FDA requirements. Knowing how critical having quality products was to the health of their patients, the Sodhi brothers decided that the only way to ensure that they were getting the pure ingredients that they needed was to grow their own herbs.

The brothers returned to India with a plan: buy their own farms where they could oversee every crucial step of each plant’s life cycle, from the planting of a tiny seed to the harvesting of mature herbs ready to be prepared and made into supplements. Since then, R·U·VED®’s herbs have been grown in the pristine Himachal Pradesh region of the Himalayas, where indigenous plants have been used in centuries of Ayurvedic tradition.

Providing uncontaminated, unadulterated herbal products is the founding principle of our company. We have full knowledge of and confidence in the contents of our herbal products. That is just one of the many reasons that R·U·VED® is a name that represents quality and purity; for the sake of our customers and our own families.

In Ayurveda, perfect health is defined as "a balance between body, mind, spirit, and social well-being." In fact, the twin concepts of balance and connectedness echo throughout Ayurvedic texts, thought, and practice.

Like all holistic health systems, Ayurveda emphasizes the unshakable connections between the body, mind, and spirit. However, Ayurveda's connectedness extends far beyond the individual, reaching into the universal.

Some Basic But Vital Components Of This Philosophy Include:

  • All things in the universe, both living and nonliving, are joined together. In fact, everything in the universe is actually made of the same five gross natural elements: space, air, fire, water, and earth.
     
  • A collage of yoga, healthy food, conversation and drinking water. There is a deep connection between the self and the environment.
     
  • We are all initially connected within ourselves, to the people surrounding us, to our immediate environment, and to the universe. This balanced connectivity ensures good health.
     
  • We remain healthy if we retain balance, interacting with our environment in an effective and wholesome way.
     
  • However, our initial balance is often disrupted by our lifestyles. Choices about diet, exercise, profession, and relationships all have the potential to create physical, emotional, or spiritual imbalances.
     
  • This imbalance causes a lack of harmony, and makes us more susceptible to disease.

Human beings are responsible for their choices and actions. We can attain and maintain good health if we make balanced choices that promote connectivity and harmony.

What Are The Ayurvedic Concepts Of Prakruti And Doshas?

Ayurvedic philosophy maintains that people are born with a specific constitution, which is called the prakruti. The prakruti, established at conception, is viewed as a unique combination of physical and psychological characteristics that affect the way each person functions.

Throughout life, an individual's underlying prakruti remains the same. However, one's prakruti is constantly influenced by various internal, external and environmental factors like day and night, seasonal changes, diet, lifestyle choices, and more. Ayurveda places great emphasis on prevention of illness, and recommends maintaining health through following daily and seasonal regimens which create balance.

Sample prakriti Ayurveda teaches that three qualities, called doshas, form important characteristics of the prakruti, or constitution. These doshas are called vata, pitta, and kapha, and they all have a specific impact on bodily functions.

Adherents of Ayurvedic medicine believe that each person has an individual, "tailored" balance of the three doshas. Individual doshas are constantly "in flux," and are influenced by eating, exercising, and relating to others.

Ayurvedic adherents believe that dosha imbalance produces symptoms that are related to that dosha and are different from symptoms of another dosha imbalance. (For example, if the aggressive and "hot" pitta-prominent person aggravates pitta, he/she may develop a prickly rash or an acidic stomach.) Many factors can cause imbalance, including a poor diet, too much or too little physical or mental exertion, chemicals, or germs.

More About Doshas

Each dosha is comprised of two of the five basic elements, which each have specific qualities. These elements are:

  • Space (associated with expansiveness)
  • Air (associated with gaseousness, mobility, and lack of form)
  • Fire (associated with transformation, heat, and fire)
  • Water (associated with liquidity and instability)
  • Earth (associated with solidity and stability)

Furthermore, each dosha is associated with a specific bodily "build" or shape, and is linked to certain personality traits. Ayurveda also links each dosha with particular types of health problems.

It is important to note that only a trained Ayurvedic practitioner can accurately determine a person's prakruti and dosha. This classification is based on a thorough examination, which includes observing one's facial features, body build, way of walking, speech patterns, pulse, and much more.

Some Characteristics Of Each Dosha Include:

Pitta is a term originating from the Sanskrit word pinj, meaning "to shine." This dosha, which is comprised of the fire element, rules digestive, chemical, and metabolic function, and is associated with heat and oiliness. Its main seat is the small intestine, and it is the dosha believed to add luster to the eyes, hair, and skin. In a more figurative sense, pitta also governs our ability to "digest" not only the food stuff but also the concepts and information, which we then use to perceive our world.

Pitta-dominant people enjoy an efficient metabolism and hearty appetite. They are considered intelligent, aggressive achievers. Pitta people must be on guard against bleeding disorders, inflammations, nausea, vomiting, diarrhea, rashes, and anger. To achieve Pitta dosha balance, Ayurveda advises avoiding extreme heat and eating less spicy food.

Thin women who look nervous are potentially vata-dominant. Vata is a term stemming from the Sanskrit word vayuu, meaning "that which moves." It is comprised of the space and air elements, and is sometimes considered the most influential dosha because it is the moving force behind both pitta and kapha. From its main seat in the colon, vata is believed to promote a healthy balance between thought and emotion, and fuel creativity, activity, and clear comprehension.

A vata-dominant person is quick, alert, and restless. She/he may walk, talk, and think quickly. However, vatas tend toward nervousness, fear, and anxiety, and are more susceptible to diseases like arthritis, insomnia, flatulence, constipation, and nerve disorders. To balance vata, it is important to maintain calm and routine, avoid extreme temperatures, and get adequate rest. Vata in the body increases with age.

Kapha is a term that is derived from the Sanskrit word "shlish," meaning "that which holds things together." From its main seat in the stomach, this dosha relates to mucous, lubrication, and carrying nutrients into the arterial system. Kapha also governs immunity. Ayurveda teaches that its energy promotes the ongoing processes of self-repair and healing. Comprised of the water and earth elements, kapha is also thought to offer endurance and physical and psychological strength and stability, while also promoting human emotions, like love, compassion, empathy, understanding, forgiveness, loyalty, and patience.

Kapha-dominant people are considered strong but loving, tenacious but calm, and are blessed with wise tolerance. Kapha people are believed to be susceptible to weight gain, lethargy, excessive sleep, goiter, pulmonary congestion, allergies and asthma. To maintain balance, Kapha people are advised to frequently exercise, eat light meals, and avoid napping.

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